The word “browser” as a way to navigate the Web is a misnomer. No one jumps on Firefox or Internet Explorer to browse. People come to get answers or complete tasks. It’s your website’s job to help them do those things. Your task?
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be succinct
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structure your information.
People don’t read on the Web — they scan. And they take in 20 percent fewer words from a screen than from a written document. What does this mean to you?
The more blah-blah-blah on your pages, the fewer eyes are ever going to read them. The less direction you give readers, the less likely they are to find what they need and the more likely they are to go somewhere else.
I help people on several levels, from determining the broad strategy that drives the design and content of a site, to helping create and organize information so users can find that information as quickly as possible. You can see:
