BEFORE: The client had a member base of information technology firms for which it created promotional materials that could be adapted to the individual uses of each firm. The language of the original materials was full of jargon and was presented in the form of a flyer. Anyone outside the field would have trouble understanding what an IT services firm offered.
AFTER: Background materials and research made it possible to make the information both accessible and persuasive in a website and a brochure, as well as landing pages and email campaign pieces.
WEB PAGE
BROCHURE
LANDING PAGE
EMAIL PROMOTION
